Nevermore. Because they went ahead and okayed one of the worst ads ever:
Chase skirts now. Soon you'll be washing them. Eeeyuck.
This writer's justifiably annoyed in her post, and calls it the "wtf ad". But it's the comments that are shocking. Take a look. And at this too.
Maybe the ad-men (or some strange women) were suffering from testosterone poisoning.
7 comments:
well or may be your friend is sufferin from Middle class progestrone morality .
I find that ad very naughty and it attracts the target demography .
Ha ha :-)
hazel dream: yes it does. and that's the scary part.
No dear thats the best part.youth is all about breaking rules, its about the rebel inside human intellect meeting the energy of youth. yes there will be lot of anomolies in that process but thats the only way to redefine the world and make new idea .
We are not for culture , culture is for us
Rohini, if you thought this was bad, get hold of this week's business world and have a look at the second page.
An ad for the same bike, Apache, reads:
Flirt now, before your hormones belong to your wife.
CB
IITM
FWIW, it's not a nice bike. It's small and uncomfortable. Reminds me of the Pulsar, "Definitely Male" ad. Much room for misinterpretation there.
all bike companies have similar strategies http://www.thefword.org.uk/blog/2008/04/hondas_woman_tu . blame the stereotyped society, blame the basic instincts, sooner this would swing in other direction cause if you can pay you can buy what suits you best. Ther isn’t any ethics as long as it serves instincts. Companies will start unwrapping guys and start writing sexist slogans against guys as well if girls are there prime customers… it has started in a milder ways like the TVS Scooty add featuring Saddi Manjeet the silly villege girl…
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